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Optimization of Images on the Site Using Useful Services and Programs

I will talk about the importance of optimizing images and pictures on your site, no matter whether you use WordPress CMS , Joomla or just have a static site. Optimization of each image serves as an important link in the chain of  internal seo optimization and ranking of the site in the image search (provided that all your images are unique and are not found anywhere, for example screenshots , if you are creating a training article).

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Few people are involved in this procedure, but in fact the smallest details add up to the general picture of progress. An undoubted advantage of competent image optimization is their quick download, this leads to increased speed and improved behavioral factors on the site. We will talk about this a little further. And now let’s go a little deeper into the material part of our article. Take a look at the process from the inside. So, you have an article and you want to place media files in it. Below are some important tips that I use myself.


By this paragraph I mean that your files should not be called. In general, you caught the essence. If you post a picture of a red Ford Mustang car on your website, then the name of the picture is better to write the following:

Also, make it a rule: “DO NOT NAME all your pictures in letters.” Firstly, they are poorly handled by CMS and create errors when checking Broken Link Checker broken links. By the way, I highly recommend installing this plugin in yourselves and viewing the general status of all your links on the site. So to say, to keep the site in reference clean. By the way, there is a special plugin for changing the name of pictures from the admin panel to WordPress .


Yes, my friends, not only the page has meta tags, such as title, description, keywords. Images also have their own tags – these are alt and title. When you insert a picture, it is very important to prescribe them. For our example above, it will look like this: The alt tag for the picture – In this screenshot, we show the search a description of our image enclosed in the alt tag. If the user travels on a site with disabled images (which nowadays sounds wild when the Internet is frantic), then this description will be shown instead. Do not forget also that the pictures also have names that are enclosed in the title tag and when you hover over it, its name will be highlighted.


Since most webmasters understand the benefits of ranking a site by pictures, they begin to add keywords to each maximum, which may not always correctly characterize the image itself. What I mean? Suppose you publish a media file that shows the rear window of a car and your key request to this page is a car service, for example. So, DO NOT indicate “car service” in meta tags, but indicate this – “replacing rear windows ” it will be logical and competent. Search engines are not fools and can recognize the wrap from naturalness. So, be more natural when optimizing images on the site.


In fact, this is a very important point, although it is in fourth position. You should initially reduce all your pictures. No need to “fool” to download images from the iPhone camera, which weigh 2 megabytes each. Imagine how much effort it takes to open all your pictures on one page, and if there are dozens of them . The conclusions suggest themselves. So how do you still optimize images by reducing their weight? The answer is simple. Use Photoshop. For me, it is a desktop program that should always be at hand for every blogger. If you do not need all the functionality of the program, the distribution of which weighs about 700 megabytes, you can use the “shortened version” called portable.

Photoshop portable version for image optimization

Open our image in this program. I advise you to adhere to the same size format of all your pictures. For example, I use a fixed size of 520 pixels in length, some less, some more. For myself, I determined precisely these dimensions.

Set output image sizes

Click OK. The next step is to save the image for the Web. We go to the file and select the appropriate item.

Save image for web

Next, we must choose the format for saving our image. I recommend using either png or jpeg. If you take screenshots of your actions, it will be better to save in the latter version, since the picture will weigh minimally at the given values. Make about 40 quality. As a result, you will get something like this: Specify the image quality and the desired format. In this case, the weight of the picture will be very small, which is what we need. With this moment sorted out. We move on.

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