In today’s article, we’re going to discuss the use of outbound links and their importance in your SEO strategy.
What is an outbound link?
An outbound link, also called an external link, points from your website to an external website. Outbound links are intended to direct users to additional sources of information on a particular topic. If links from other sites point to your website, this is called an inbound link .
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Outbound links are different from internal links in that they point entirely to another website, while internal links take users to another page on the same site. All websites contain outbound links because they are essential to ensure that users get all the information they need.
Why are outbound links important?
We all know the benefits of acquiring backlinks to your own website. This is one of the most important ranking factors as it is considered a vote of confidence for your site.
Do the links you point to other websites bring the same value to your site as backlinks? Obviously, no. However, they are taken into account by search engine crawlers and will still have an impact on your SEO visibility .
They improve the value of your content
Ultimately, SEO is about providing the user with what they need. By adding outbound links to your page, you provide a user with resources to learn more about the topic they are researching or interested in.
You need to make sure that the sites you link to are of quality, for example, news organizations, government organizations, or blogs that are authoritative in their field. Links to non-credible sites or resources will not be of use to your page or the user, and could penalize you.
Plus, outbound links are a bibliography of your own content. Think of it like an article you wrote in college. You would be penalized if you did not reference your sources of information. It’s the same with web content!
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Finally, never forget the concept of EAT that Google uses to assess the relevance and credibility of your content. To put the odds on your side, we advise you to source your information through outgoing links directing to reference sites.
They improve relevance signals
Outbound links are a signal to Google that your page is somehow linked to landing pages, which allows search engines to start building context between multiple sites.
It is important to use appropriate anchor text in your outbound links, not only to convey authority to other domains, but also to tell Google what your page is about and the landing pages relating to those. Outgoing links.
They encourage sharing
While not directly related to organic visibility, links to other websites might encourage them to share your content on their own social media profiles. For example, if you refer to certain brands or influencers in your content and link to their sites, then mention them in your Instagram post relaying your article, they might feel pressured to rewet or re-share. your content for their audience, which would amplify its reach.
How many outgoing links maximum are allowed?
Until 2011, Google advised not to integrate more than 100 links per page (internal or external). This was due to the fact that Google bot (Google’s robot) could only index the first 101 KB of an HTML page (source code). Webmasters were then advised not to build pages that were too long, otherwise the HTML located beyond the first 101 KB would not be taken into account by Google.
In early 2011, Matt Cutts returned to this rule established by Google in a video. He explains that this rule is now over since it corresponded to a Web composed of pages much less rich than today. However, he insists that this should not mean integrating hundreds of links on his page as it could adversely affect the user experience and be seen by Google as a link farm. You have been warned!
There is therefore no rule set in stone regarding the maximum number of links to display on a web page. What we can advise is to use your judgment regarding outgoing links. There is no right or wrong amount of outbound links to use. Instead, make sure the links, whether internal or external, are relevant and important to the content and the user.
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